This Generation Zer is using AI to create content and advertise to brands

  • Morgan Young was an early adopter of Generative AI, which she learned about on social media.
  • She uses chatbots like ChatGPT to outsource brainstorming, research, and pitch suggestions.
  • Young said the biggest benefit is fueling her creativity and breaking her writer’s block.

This is an essay based on an interview with Morgan Young, a 20 year old content creator. She says artificial intelligence tools help her brainstorm ideas and apply to brands.

The interview has been slightly abridged for length and clarity.

I’m a college student, an intern at an entertainment company, and a content creator. I use generative AI for all of these roles and find ChatGPT and chatbots to be the most helpful.

I started using ChatGPT already in the first three days after the release. I am proud to be one of the first users.

I learned about ChatGPT from Reddit, TikTok, and AI creators on LinkedIn. Then, as it became more popular, I started reading articles and experimenting with it myself to better understand how to use the technology in my own work.

I now use it every day to outsource certain tasks. But while it helps cover some of the things on my to-do list, it doesn’t necessarily cut down on the time it takes me to get my work done. For me, the biggest benefit of using tools like AI isn’t so much the time saved; Instead, it’s about making my end products better.

AI accelerates the process of researching and pitching brands

LinkedIn, where I post content about Gen Z, college and career development, is my main platform. I am a LinkedIn Top Voice and have over 14,000 followers. ChatGPT helps me create a lot of my content and build my online brand.

I use it most for tasks like brainstorming and research.

When researching, the questions I ask are entirely subjective, so it’s hard to tell if the answers the chatbot gives me are correct. But I’ve found that the more specific I am with my requests and the more context I give, the more helpful and relevant the answers are. For this reason, my requests are usually two paragraphs long and contain as much information as possible. But I’m careful never to reveal anything confidential.

I’ve also started to improve my outreach for brand partnerships.

As a creative, I’m responsible for creating all the pitches I send to brands I want to work with and communicating with them throughout the process. But I’m not particularly good at business writing — including drafting contracts and using formal business language — so it’s helped me hone those skills and ensure I come across as professional.

By experimenting with this, I use the suggestions that the AI ​​offers to learn from. Learning through experimentation has helped me become a better entrepreneur and increase my brand’s professionalism.

AI helps me to increase my creativity and overcome writer’s block

Since LinkedIn content is largely written, everyone always asks me, “Are you using Gen AI to write your content?” The answer is no.”

But I use it to generate ideas. There are only a few days left where I have writer’s block as AI helps me come up with ideas I wouldn’t have otherwise, especially for headlines and hooks.

I once ran an experiment to see if the hook I came up with or the hook Generative AI came up with for the same post would perform better and the hook Generative AI wrote has was better.

Also, my headlines used to take the form of an email subject line—simple and straightforward. But when I recently published a post about summer internships for 2023, I used generative AI to craft the headline as a question and an attention-grabbing statement so I could see which one I liked the most.

AI is definitely effective at using keywords and catchphrases to make content more memorable, which helps as my brain doesn’t always work that way.

But for the things I create with AI, I have to edit them heavily. Usually my content performs well because people enjoy my cheeky, unfiltered Gen Z voice – I can’t achieve that with AI.

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