The best time to post on TikTok for more views and likes is 2023

The TikTok algorithm can be confusing. Have you ever posted a video and wondered why it’s not getting as many views as usual? Or maybe it’s getting more views than normal. It could be due to the times you want to post.

Instinctively, you probably want to publish your TikTok videos to the app once they’re done and in tip-top shape. However, that might not always be best if you want the most engagement.

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Because TikTok has such a global audience and videos can be found in any region at any time via the For You Page algorithm, you need to be extra mindful of the details when posting.

We’ve looked at a few studies to find the most effective times to post, but it’s worth remembering that your audience, the hashtags and sounds you use, and the actual quality of the content are all important factors in maximizing engagement.

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Pixabay: Solen Feyissa

TikTok has provided many aspiring YouTubers with a huge platform on which to thrive.

When is the best time to post on TikTok?

According to research, the following are the best times to post on TikTok.

These times are all listed in European daylight saving time:

  • Monday: 6am, 10am, 10pm
  • Tuesday: 2 a.m., 4 a.m., 9 AM
  • Wednesday: 7am, 8am, 11pm
  • Thursday: 9 a.m., 12 o’clock19 o’clock
  • Friday: 5 AM, 1 p.m., 3 p.m
  • Saturday: 11:00 a.m., 7:00 p.m., 8:00 p.m
  • Sunday: 7am, 8am, 4pm

Three of the top recommended times to post on TikTok are: Tuesdays at 9 p.m. EST, Thursdays at 12:00 p.m. ESTAnd Fridays at 5 p.m. EST.

One study analyzed over 100,000 posts to determine the highest engagement rates and concluded that those times were the best. However, there are several other factors to consider when deciding when to release.

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Best time to post on the Tikok calendarThe weekly calendar shows the best times to post on TikTok.

Do TikTok Post Times Matter?

In short, yes. TikTok post times are crucial to trigger the algorithm and get your videos more views.

The TikTok algorithm decides whether to push a video based on how much watch time, views, and engagement a video gets. Therefore, it is important that videos are posted at times when they are more likely to watch the videos.

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Posting a video when not many people are using TikTok will result in less engagement and therefore less reach.

How to check your TikTok audience analytics

In order to know when to post, it’s important to figure out your audience, and using TikTok’s analytics feature will help you with that. You need a Pro account, but the good news is that it’s completely free.

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How to check your analytics on TikTok:

  1. open that TikTok app and navigate to your Profile.
  2. Go to Settings and Privacy menu by tapping three lines top right.
  3. Choose “Settings and Privacy”Then ‘Manage account’, and see if you have the opportunity to do so “Switch to Pro Account”.
  4. If yes, select that option and follow the steps.
  5. Next, go back to your profile and click three points again and choose “Creator Tools”.
  6. Tap on “Analytics” and you can view your stats.

There are a few things you can look at under Analytics, but the most important section to visit now is Follower Insights. Learn more about your followers, including demographics and gender.

TikTok Analyticstick tock

Analytics is the best way to find out what your audience is up to.

Find out when is the best time for your audience to post

Once you have access to Analytics on TikTok, you can start researching and creating a plan for the perfect time to release new content.

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I look at yours “Top Areas” lets you know which countries engage the most with your content. Then check yours “Follower Activity” With this feature, you can track your followers’ activity by the hour and see when they are most active.

From here you can develop a plan for your specific audience. For example, if you have a lot of viewers from both the UK and US, you could post in the UK time (BST) in the afternoon, which also hits the morning scrollers in US time (PST).

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As you begin to build an audience it will become easier to know what to post and when, but for now this should serve as a helpful guide to getting you started.

How often should you post on TikTok?

Typically, posting 1-3 times a day is ideal. This allows the audience to easily understand any new content on their For You page. However, posting more posts can result in fewer views and engagements as it becomes harder for all of your viewers to see each new post realistically.

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While it’s recommended that you have a consistent schedule of at least one new TikTok post per day, things get complicated when you post too frequently.

In summary, as long as the audience isn’t bombarded with too much content to see at once, it’s highly recommended to post frequently on TikTok.

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Other ways to grow on TikTok

While we’ve discussed the best time to post on TikTok, there are other factors influencing growth on the platform.

For those who want to get the best possible growth from their TikTok account, implementing the following tips will surely help:

Post at least once a day

Consistency is important when trying to grow an audience on TikTok. Keeping a consistent schedule will benefit your growth as not only will more of your content be available in the app, but it will also help win the favor of the algorithm.

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Stick to one content type or niche

While it might be tempting to experiment, finding your niche allows TikTok to better recommend your content. If you haven’t discovered your niche on TikTok yet, focus on posting content you care about or topics you know about.

Trends are a surefire way to grow because of their popularity and the reach that comes with them. This can be achieved by using popular sounds in your videos or by implementing specific content styles that are popular at the time. You can also add popular hashtags to increase the reach of your content.

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Increase your watch time

As with most social media platforms on the market, watch time is a key factor when the algorithm determines which videos to push. You should constantly be looking for unique ways to grab the audience’s attention. Be concise, but also provide the viewer with an incentive to keep watching. The higher the watch time, the higher the chance that TikTok will recommend your videos.

Learn from patterns

Yes, it is important to be innovative and fresh when creating your TikToks. Equally important, however, is the repetition of what has brought proven successes in the past. Pay close attention to your top performing videos and analyze all the factors that contributed to their success.

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So there you have it. Everything you need to know about the best time to post on TikTok to maximize growth.

If you’re looking for more TikTok content, check out our entertainment page.

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