Northwell Health is defending against NYU Langone in litigation over which institution can use purple

Northwell Health hit back at rival NYU Langone Hospital on Tuesday in the medical giants’ lawsuit over the use of the color purple. Northwell asked a federal judge in Manhattan to dismiss New York University Langone’s trademark lawsuit against the company, alleging that Northwell distorted NYU’s color scheme, including the purple hue in advertisements. NYU … Read more

NYU Langone and Northwell Health are at odds over the color purple

New York University Hospital sees red over its signature purple hue. According to a federal lawsuit filed Thursday, Northwell Health hospitals allegedly adopted NYU Langone’s color scheme in advertisements — even painting one of their buildings purple — to capitalize on the smaller medical center’s excellent reputation. According to NYU Langone, Northwell covered one of … Read more