Northwell health

Northwell Health is defending against NYU Langone in litigation over which institution can use purple

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Northwell Health hit back at rival NYU Langone Hospital on Tuesday in the medical giants’ lawsuit over the use of the color purple. Northwell asked a federal judge in Manhattan to dismiss New York University Langone’s trademark lawsuit against the company, alleging that Northwell distorted NYU’s color scheme, including the purple hue in advertisements. NYU … Read more

NYU Langone and Northwell Health are at odds over the color purple

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New York University Hospital sees red over its signature purple hue. According to a federal lawsuit filed Thursday, Northwell Health hospitals allegedly adopted NYU Langone’s color scheme in advertisements — even painting one of their buildings purple — to capitalize on the smaller medical center’s excellent reputation. According to NYU Langone, Northwell covered one of … Read more